Religious Events as Tools of Communication: A Case Study of Kumbha Mela at Allahabad , By Arindam Roy (chapter 4.7, pp 331 to 336)
Title : An Introduction to Branding & Marketing Communication Management
Author : Ujjwal K. Choudhary & Rupak Ghosh etc.
Publisher : Manak Publications Pvt Ltd, Delhi
YOP : 2007
Pages : 361
ISBN : 81-7827-153-2
Price : 700.00
(Link: http://www.manakpublications.com/book.php?catid=70&bookid=803)
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