My chapter in a book on Communication Management

Religious Events as Tools of Communication: A Case Study of Kumbha Mela at Allahabad , By Arindam Roy (chapter 4.7, pp 331 to 336)


Title : An Introduction to Branding & Marketing Communication Management

Author : Ujjwal K. Choudhary & Rupak Ghosh etc.

Publisher : Manak Publications Pvt Ltd, Delhi

YOP : 2007

Pages : 361

ISBN : 81-7827-153-2

Price : 700.00


(Link: http://www.manakpublications.com/book.php?catid=70&bookid=803)